243 Million People Still Listen to the Radio

243 Million People Still Listen to the Radio

RADIO, YOURE ONE IN 243 MILLION Watching the news recently with my husband, one of the stories was about a venerable American institution — Radio Shack — declaring bankruptcy.It would be hard to find someone my age who has never set foot in a Radio Shack....
Radio Commercials Are A Visual Medium

Radio Commercials Are A Visual Medium

By Ranch Hand My favorite part of making radio spots always comes when I get to play around with sound. That wonderful moment when the talent are long gone, and the selects are made, and the tracks laid out and the content approved and you’re even reasonably...
Why Advertising to the Heart is a Must

Why Advertising to the Heart is a Must

When advertising to the heart, you are reaching that place that is most compelling, not just surface “wants”. By Radio Ranch Hand I remember the first car I ever wanted. I mean really, really wanted. Desired with all my heart. It was the original 1965 (or...