Radio Will Never Go Out of Style

This used to be my radio. "Double Talk" for Kroeger Ta-da. I got a new phone. I have mentioned my somewhat tenuous relation to technology here before, so you won't be surprised to learn that I didn't get THE latest generation of cell phone, but pretty damn close. It...

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Radio Advertising Gets You Customers ASAP

This week, YouTube turned 10. Wow – ten. Actually, if pressed, I might have guessed it was a little older. What a refreshing change – time doesn't seem to be going quite so fast! Also this week, I had a little recording job for a TV vo. Okay. And? No doubt you are...

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Leave the Advertising to the Pros

  The conversation goes something like this: Your client: “Oh, I'm always in my own commercials.” You: “Uh, no.” As radio writers/producers, we must disavow our clients – particularly the small, retail guys we love and who can be our bread and butter – we must make...

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The Power of Radio

I would never accuse myself of being tech savvy.  I am probably most aptly classified as a demi-Luddite, one who uses about a tenth of the capacity of the internet but enjoys her Solitaire and her ability to edit in Word. So it is that when I picture my memory as a...

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Stan Freberg: Breaking Rules in Advertising

I consider myself very lucky.  For a lot of reasons, actually, but not the least of which is I came to comedy, and to advertising, at a time when the only rule seemed to be that there weren't any rules. I didn't realize it at the time, but I soon came to learn, that...

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RETROSPECTIVE: Give Yourself an Occasional Review

Because sometimes we need to look back and see all that we've accomplished to fuel our future fire. By Ranch Hand, Becky Bonar I just got back from a trip to Austin, a city I love. It was where my brother spent all of his adult life, and he had a deep, abiding...

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Why Every Client Wants a Jingle Radio Ad

It's the radio writer/producer's nightmare. You're just finishing up a pretty darn successful meeting with a new client. A small retailer - but you have big plans. You've laid out your strategy for the radio spots/campaign/year. Teased them with just enough of the...

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A Bunch of Reasons to Give Your Sound Engineer Some Love

HERE'S TO THE BOYS (AND GIRLS!) BEHIND THE BOARD Hoisting a Jar to the Engineers March 25, 2015. Happy Birthday, Andrew. Or a belated one, since this won't be posted for a few days. Who is Andrew, you may ask, and why should he have a happy birthday? Well, first of...

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243 Million People Still Listen to the Radio

RADIO, YOURE ONE IN 243 MILLION Watching the news recently with my husband, one of the stories was about a venerable American institution -- Radio Shack -- declaring bankruptcy.It would be hard to find someone my age who has never set foot in a Radio Shack. We all...

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Radio Commercials Are A Visual Medium

By Ranch Hand My favorite part of making radio spots always comes when I get to play around with sound. That wonderful moment when the talent are long gone, and the selects are made, and the tracks laid out and the content approved and you're even reasonably close to...

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