Why you DON’T Need to Fear Funny in Your Radio Commercials

By Ranch Hand Interesting times, these. Most of us are in, or have been in, or share space and time with someone who is in, therapy. We all are in touch with our inner selves in a way no generations could boast of before. And we spend much of our time in therapy...

read more

Why Advertising to the Heart is a Must

When advertising to the heart, you are reaching that place that is most compelling, not just surface "wants". By Radio Ranch Hand I remember the first car I ever wanted. I mean really, really wanted. Desired with all my heart. It was the original 1965 (or 1964 ­1//2,...

read more

Save the Repetition for the Poetry, St. Valentine

"Repetition builds rhythm while reinforcing the theme." Cummingsstudyguides.net Or it takes up valuable air time in which you can otherwise depict imagery of your product in satisfied hands.   WITH APOLOGIES TO ELIZABETH BARRETT BROWNING   Must be the recent...

read more

ALS Ice Bucket Challenge Accepted!

Ice Bucket Challenge accepted, Try J Advertising! We challenge Double RR Studios & Production, Seth Godin, and Marie Forleo. You have 24 hours to accept or run scared! But regardless, don't forget to donate, everyone! Make your secure online donation...

read more

Looking for Chickenman?

NOTICE: May 20, 2014 EFFECTIVE AS OF TODAY’S DATE, CHICKENMAN AND THE TOOTHFAIRY WILL NO LONGER BE AVAILABLE FOR SALE FOR COMMERCIAL BROADCAST OR FOR SALE FOR PERSONAL HOME USE. IF YOU SHOULD COME ACROSS EITHER OF THESE TWO RADIO SERIALS ON THE INTERNET (WITH ONE...

read more

Whatever Happened to the DWE Workshop?

Dialogue with Experience:  Where is it now?  During the past few years, I have spent less and less time travelling here and abroad doing creative writing workshops. There are likely several reasons for this reduction. I think the most significant was the...

read more

THE RADIO RANCH RANT: Stop Writing Bad Radio Commercials!!

Blog RANT on Radio Creativity ADVERTISING by Dick Orkin, Radio-Ranch Creative    Why are so many Radio Spots so Dull? One reason is they have become a message dump. Are you looking at a script? Or ticking the boxes on a list of stuff you have to put out there? We’ve...

read more

The New Art of Advertising Performance: Finding Your Own Voice

By Dick Orkin “Making the text your own is the key to public speaking, acting and voice over work,” said Patsy Rodenburg. Patsy is a British voice coach, author, and theatre director. She is the Head of Voice at the Guildhall School of Music and Drama in London, and...

read more

Why You Need Humor in Radio Advertising

You mean, I can't just yell at people to buy my product? Straight advertising copy read by even the most mellifluous of Radio voices has a tendency to sound like other spots on the air:  Whether is boasts the same broad or excessive claims, same boring ad lingo heard...

read more

Proper Reading of Future Signs From Children

I noticed that when my 3 year-old granddaughter, Lily Frances South, visits my wife and me, she has a special request when playing in our front yard. "Grandpa Dickie can you come and watch me sit on the big rock?" "Sure," I reply. "I'd love to see you sit on the big...

read more