Making it Work in the New Year

Making it Work in the New Year

January 1, 2016: January has rolled around again. Time to extend wishes for an excellent twelve months ahead, and to reflect on that time-honored if rather misguided tradition, the New Year’s Resolution. Now, I understand that the start of a new calendar year...
Comedy Radio Writing: Keep it Simple.

Comedy Radio Writing: Keep it Simple.

You know that old saw – the three most important things in real estate are location, location, location. I got a new one for you – the three most important things in comedy writing are simplicity, simplicity, simplicity. First and foremost, when you’re writing a...
Radio Advertising Gets You Customers ASAP

Radio Advertising Gets You Customers ASAP

This week, YouTube turned 10. Wow – ten. Actually, if pressed, I might have guessed it was a little older. What a refreshing change – time doesn’t seem to be going quite so fast! Also this week, I had a little recording job for a TV vo. Okay. And? No doubt you...
Leave the Advertising to the Pros

Leave the Advertising to the Pros

  The conversation goes something like this: Your client: “Oh, I’m always in my own commercials.” You: “Uh, no.” As radio writers/producers, we must disavow our clients – particularly the small, retail guys we love and who can be our bread and butter – we must...
The Power of Radio

The Power of Radio

I would never accuse myself of being tech savvy.  I am probably most aptly classified as a demi-Luddite, one who uses about a tenth of the capacity of the internet but enjoys her Solitaire and her ability to edit in Word. So it is that when I picture my memory as a...