Stan Freberg: Breaking Rules in Advertising

Stan Freberg: Breaking Rules in Advertising

I consider myself very lucky.  For a lot of reasons, actually, but not the least of which is I came to comedy, and to advertising, at a time when the only rule seemed to be that there weren’t any rules. I didn’t realize it at the time, but I soon came to...
Why Every Client Wants a Jingle Radio Ad

Why Every Client Wants a Jingle Radio Ad

It’s the radio writer/producer’s nightmare. You’re just finishing up a pretty darn successful meeting with a new client. A small retailer – but you have big plans. You’ve laid out your strategy for the radio spots/campaign/year. Teased...
243 Million People Still Listen to the Radio

243 Million People Still Listen to the Radio

RADIO, YOURE ONE IN 243 MILLION Watching the news recently with my husband, one of the stories was about a venerable American institution — Radio Shack — declaring bankruptcy.It would be hard to find someone my age who has never set foot in a Radio Shack....
Why Advertising to the Heart is a Must

Why Advertising to the Heart is a Must

When advertising to the heart, you are reaching that place that is most compelling, not just surface “wants”. By Radio Ranch Hand I remember the first car I ever wanted. I mean really, really wanted. Desired with all my heart. It was the original 1965 (or...