THE BEST DAMN HOW-TO-WRITE-RADIO WEBINAR EVER

THE BEST DAMN HOW-TO-WRITE-RADIO WEBINAR EVER

Seriously. Ever. I have mentioned how I landed at the Radio Ranch, quite a bit by accident. I was newly arrived in Los Angeles, just starting at the Groundlings, and in need of employment that didn’t involved serving food to anyone. Not that I am a snob about...
How do I Write a Radio Spot?

How do I Write a Radio Spot?

  Well, sometimes it starts with a rock-climbing nun… http://radioranch.wpengine.com/wp-content/uploads/2015/05/Double-Talk-Kroger.mp3 Always Write What You Know. If you are a writer, or trying to be one, guaranteed you will get that advice at one time in...
Radio Will Never Go Out of Style

Radio Will Never Go Out of Style

This used to be my radio. http://radioranch.wpengine.com/wp-content/uploads/2015/05/Double-Talk-Kroger.mp3 “Double Talk” for Kroeger Ta-da. I got a new phone. I have mentioned my somewhat tenuous relation to technology here before, so you won’t be...
The Power of Radio

The Power of Radio

I would never accuse myself of being tech savvy.  I am probably most aptly classified as a demi-Luddite, one who uses about a tenth of the capacity of the internet but enjoys her Solitaire and her ability to edit in Word. So it is that when I picture my memory as a...
Radio Commercials Are A Visual Medium

Radio Commercials Are A Visual Medium

By Ranch Hand My favorite part of making radio spots always comes when I get to play around with sound. That wonderful moment when the talent are long gone, and the selects are made, and the tracks laid out and the content approved and you’re even reasonably...