You’d have to go back 18 years to the summer of 1991 to find a more bleak time for car dealers. Headlines scream: “Dismal Sales Predicted”, “Dealers Scraping By”, “Gloom & Doom for Auto Industry”.

In states like California, where the car tax is about to be doubled, the news is even bleaker.

Car Dealers (the top spenders in Radio) are feeling the pinch. No doubt about it.

That’s why we’re delighted to offer Radio Stations timely, relevant Auto Spots—absolutely FREE.

They’re not for any one make or model. There’s no place to “customize”. Your station can’t sell them to a dealer.

But you can run them.

And in doing so--create good will with an industry that has been Radio’s consistently largest revenue generator—some 2.8 billion dollars this past year.

For over 35 years the Famous Radio Ranch has been creating radio commercials for car dealers.

We understand Radio. We understand Car Dealers. And we understand Consumers.

These consumer centered spots acknowledge the tough economy and recognize that daily, Americans are bombarded with “inflation, deflation, recession, depression” news.

Their message is simple, direct and true: Times are tough; money is tight, your local car
dealer is working to stretch your dollars like never before.

THE COMMERCIALS:

“Come On Baby” :30 Frank continues to throw money into a battered, junky old
heap. He believes he’s being “smart with his money.” Of course the opposite is true.

“The Deal” :30 Married couple Kate and Mick share a car, leading to
chaos and a convoluted method of deciding who gets to drive it.

“Pony Express” :60 Cash strapped 20-something Ellen still lives at home and needs
help from Mom and Dad to buy a car for school and work. Dad has another solution.