by Lisa Orkin | Oct 13, 2015 | advertising, blog, Uncategorized
Congrats. You are all set to take your spot into the studio. Your script is a fine-tuned to a tee; everyone from creative to account execs to client is totally on board; you’ve got your dream cast. Now, all you have to do is talk to them. Seems simple enough. ...
by Lisa Orkin | Sep 29, 2015 | Uncategorized
“Don’t worry – we’ll fix it in the mix!” There was a time when, as a rookie producer, I delivered those words dripping with sarcasm. Although I kinda sorta half meant them at the time, as I began to rack up the years in the studio and the number of spots...
by Lisa Orkin | Sep 15, 2015 | Uncategorized
First, the disclaimer. I am an actor. Probably first and foremost, but certainly through and through. My nickname growing up wasn’t Sarah Bernhardt for nothin’. So my prejudice is a given. But lord help me, I do love actors. They have been my...
by Lisa Orkin | Sep 1, 2015 | Uncategorized
Oh, no, they didn’t. Oh, yes, they did. They did for the first time I can ever remember in 30+ years of doing this. A client now says they might not run their spots because, and I quote, “They are too funny.” First of all, you would think, in the whole process...
by Lisa Orkin | Jul 27, 2015 | Uncategorized
Maybe it’s because we’ve been working with a lot of new clients lately—always an exciting challenge. Maybe it’s because I’ve been missing the heck out of David Letterman. I just felt the hankerin’ to refine things into an easy access,...
