The Power of Radio

The Power of Radio

I would never accuse myself of being tech savvy.  I am probably most aptly classified as a demi-Luddite, one who uses about a tenth of the capacity of the internet but enjoys her Solitaire and her ability to edit in Word. So it is that when I picture my memory as a...
Stan Freberg: Breaking Rules in Advertising

Stan Freberg: Breaking Rules in Advertising

I consider myself very lucky.  For a lot of reasons, actually, but not the least of which is I came to comedy, and to advertising, at a time when the only rule seemed to be that there weren’t any rules. I didn’t realize it at the time, but I soon came to...
Why Every Client Wants a Jingle Radio Ad

Why Every Client Wants a Jingle Radio Ad

It’s the radio writer/producer’s nightmare. You’re just finishing up a pretty darn successful meeting with a new client. A small retailer – but you have big plans. You’ve laid out your strategy for the radio spots/campaign/year. Teased...