by Lisa Orkin | Apr 6, 2015 | advertising, blog
It’s the radio writer/producer’s nightmare. You’re just finishing up a pretty darn successful meeting with a new client. A small retailer – but you have big plans. You’ve laid out your strategy for the radio spots/campaign/year. Teased...
by Lisa Orkin | Mar 30, 2015 | blog
HERE’S TO THE BOYS (AND GIRLS!) BEHIND THE BOARD Hoisting a Jar to the Engineers March 25, 2015. Happy Birthday, Andrew. Or a belated one, since this won’t be posted for a few days. Who is Andrew, you may ask, and why should he have a happy birthday? Well,...
by Lisa Orkin | Mar 23, 2015 | advertising, blog
RADIO, YOURE ONE IN 243 MILLION Watching the news recently with my husband, one of the stories was about a venerable American institution — Radio Shack — declaring bankruptcy.It would be hard to find someone my age who has never set foot in a Radio Shack....
by Lisa Orkin | Mar 16, 2015 | Uncategorized
By Ranch Hand My favorite part of making radio spots always comes when I get to play around with sound. That wonderful moment when the talent are long gone, and the selects are made, and the tracks laid out and the content approved and you’re even reasonably...
by Lisa Orkin | Mar 9, 2015 | Uncategorized
By Ranch Hand Interesting times, these. Most of us are in, or have been in, or share space and time with someone who is in, therapy. We all are in touch with our inner selves in a way no generations could boast of before. And we spend much of our time in therapy...
