by Lisa Orkin | Oct 13, 2015 | advertising, blog, Uncategorized
Congrats. You are all set to take your spot into the studio. Your script is a fine-tuned to a tee; everyone from creative to account execs to client is totally on board; you’ve got your dream cast. Now, all you have to do is talk to them. Seems simple enough. ...
by Lisa Orkin | May 4, 2015 | advertising, blog
The conversation goes something like this: Your client: “Oh, I’m always in my own commercials.” You: “Uh, no.” As radio writers/producers, we must disavow our clients – particularly the small, retail guys we love and who can be our bread and butter – we...
by Lisa Orkin | Apr 20, 2015 | advertising, blog
I consider myself very lucky. For a lot of reasons, actually, but not the least of which is I came to comedy, and to advertising, at a time when the only rule seemed to be that there weren’t any rules. I didn’t realize it at the time, but I soon came to...
by Lisa Orkin | Apr 6, 2015 | advertising, blog
It’s the radio writer/producer’s nightmare. You’re just finishing up a pretty darn successful meeting with a new client. A small retailer – but you have big plans. You’ve laid out your strategy for the radio spots/campaign/year. Teased...
by Lisa Orkin | Mar 23, 2015 | advertising, blog
RADIO, YOURE ONE IN 243 MILLION Watching the news recently with my husband, one of the stories was about a venerable American institution — Radio Shack — declaring bankruptcy.It would be hard to find someone my age who has never set foot in a Radio Shack....
by Becca | Mar 2, 2015 | advertising, blog
When advertising to the heart, you are reaching that place that is most compelling, not just surface “wants”. By Radio Ranch Hand I remember the first car I ever wanted. I mean really, really wanted. Desired with all my heart. It was the original 1965 (or...
