by Lisa Orkin | Apr 20, 2015 | advertising, blog
I consider myself very lucky. For a lot of reasons, actually, but not the least of which is I came to comedy, and to advertising, at a time when the only rule seemed to be that there weren’t any rules. I didn’t realize it at the time, but I soon came to...
by Lisa Orkin | Apr 13, 2015 | blog, Uncategorized
Because sometimes we need to look back and see all that we’ve accomplished to fuel our future fire. By Ranch Hand, Becky Bonar I just got back from a trip to Austin, a city I love. It was where my brother spent all of his adult life, and he had a deep, abiding...
by Lisa Orkin | Apr 6, 2015 | advertising, blog
It’s the radio writer/producer’s nightmare. You’re just finishing up a pretty darn successful meeting with a new client. A small retailer – but you have big plans. You’ve laid out your strategy for the radio spots/campaign/year. Teased...
by Lisa Orkin | Mar 30, 2015 | blog
HERE’S TO THE BOYS (AND GIRLS!) BEHIND THE BOARD Hoisting a Jar to the Engineers March 25, 2015. Happy Birthday, Andrew. Or a belated one, since this won’t be posted for a few days. Who is Andrew, you may ask, and why should he have a happy birthday? Well,...
by Lisa Orkin | Mar 23, 2015 | advertising, blog
RADIO, YOURE ONE IN 243 MILLION Watching the news recently with my husband, one of the stories was about a venerable American institution — Radio Shack — declaring bankruptcy.It would be hard to find someone my age who has never set foot in a Radio Shack....
by Becca | Mar 2, 2015 | advertising, blog
When advertising to the heart, you are reaching that place that is most compelling, not just surface “wants”. By Radio Ranch Hand I remember the first car I ever wanted. I mean really, really wanted. Desired with all my heart. It was the original 1965 (or...
