How do I Write a Radio Spot?

How do I Write a Radio Spot?

  Well, sometimes it starts with a rock-climbing nun… Always Write What You Know. If you are a writer, or trying to be one, guaranteed you will get that advice at one time in your life. Multiple times. Until you can almost predict when someone is about to say...
Radio Will Never Go Out of Style

Radio Will Never Go Out of Style

This used to be my radio. “Double Talk” for Kroeger Ta-da. I got a new phone. I have mentioned my somewhat tenuous relation to technology here before, so you won’t be surprised to learn that I didn’t get THE latest generation of cell phone, but...
Radio Advertising Gets You Customers ASAP

Radio Advertising Gets You Customers ASAP

This week, YouTube turned 10. Wow – ten. Actually, if pressed, I might have guessed it was a little older. What a refreshing change – time doesn’t seem to be going quite so fast! Also this week, I had a little recording job for a TV vo. Okay. And? No doubt you...
Leave the Advertising to the Pros

Leave the Advertising to the Pros

  The conversation goes something like this: Your client: “Oh, I’m always in my own commercials.” You: “Uh, no.” As radio writers/producers, we must disavow our clients – particularly the small, retail guys we love and who can be our bread and butter – we must...