Radio Advertising Gets You Customers ASAP

Radio Advertising Gets You Customers ASAP

This week, YouTube turned 10. Wow – ten. Actually, if pressed, I might have guessed it was a little older. What a refreshing change – time doesn’t seem to be going quite so fast! Also this week, I had a little recording job for a TV vo. Okay. And? No doubt you...
Leave the Advertising to the Pros

Leave the Advertising to the Pros

  The conversation goes something like this: Your client: “Oh, I’m always in my own commercials.” You: “Uh, no.” As radio writers/producers, we must disavow our clients – particularly the small, retail guys we love and who can be our bread and butter – we...
The Power of Radio

The Power of Radio

I would never accuse myself of being tech savvy.  I am probably most aptly classified as a demi-Luddite, one who uses about a tenth of the capacity of the internet but enjoys her Solitaire and her ability to edit in Word. So it is that when I picture my memory as a...
Stan Freberg: Breaking Rules in Advertising

Stan Freberg: Breaking Rules in Advertising

I consider myself very lucky.  For a lot of reasons, actually, but not the least of which is I came to comedy, and to advertising, at a time when the only rule seemed to be that there weren’t any rules. I didn’t realize it at the time, but I soon came to...