by Becca | Jan 8, 2016 | blog
January 1, 2016: January has rolled around again. Time to extend wishes for an excellent twelve months ahead, and to reflect on that time-honored if rather misguided tradition, the New Year’s Resolution. Now, I understand that the start of a new calendar year...
by Lisa Orkin | Oct 13, 2015 | advertising, blog, Uncategorized
Congrats. You are all set to take your spot into the studio. Your script is a fine-tuned to a tee; everyone from creative to account execs to client is totally on board; you’ve got your dream cast. Now, all you have to do is talk to them. Seems simple enough. ...
by Lisa Orkin | Jun 8, 2015 | blog
You know that old saw – the three most important things in real estate are location, location, location. I got a new one for you – the three most important things in comedy writing are simplicity, simplicity, simplicity. First and foremost, when you’re writing a...
by Lisa Orkin | May 11, 2015 | blog
This week, YouTube turned 10. Wow – ten. Actually, if pressed, I might have guessed it was a little older. What a refreshing change – time doesn’t seem to be going quite so fast! Also this week, I had a little recording job for a TV vo. Okay. And? No doubt you...
by Lisa Orkin | May 4, 2015 | advertising, blog
The conversation goes something like this: Your client: “Oh, I’m always in my own commercials.” You: “Uh, no.” As radio writers/producers, we must disavow our clients – particularly the small, retail guys we love and who can be our bread and butter – we...
by Lisa Orkin | Apr 27, 2015 | blog, Uncategorized
I would never accuse myself of being tech savvy. I am probably most aptly classified as a demi-Luddite, one who uses about a tenth of the capacity of the internet but enjoys her Solitaire and her ability to edit in Word. So it is that when I picture my memory as a...
